Thursday, May 21, 2020

Management - 643 Words

Definitions[edit] Although there are different definitions of brand positioning, probably the most common is: identifying and attempting to occupy a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition). Positioning is also defined as the way by which the marketers attempt to create a distinct impression in the customers mind. Positioning is a concept in marketing which was first introduced by Jack Trout ( Industrial Marketing Magazine- June/1969) and then popularized by Al Ries and Jack Trout in their bestseller book Positioning - The Battle for Your Mind. (McGraw-Hill 1981) This differs slightly from the context in†¦show more content†¦Many individuals confuse a core idea concept with a positioning concept. A Core Idea Concept simply describes the product or service. Its purpose is merely to determine whether the idea has any interest to the end buyer. In contrast, a Positioning Concept attempts to sell the benefits of the product or service to a potential buyer. The positioning concepts focus on the rational or emotional benefits that buyer will receive or feel by using the product/service. A successful positioning concept must be developed and qualified before a positioning statement can be created. The positioning concept is shared with the target audience for feedback and optimization; the Positioning Statement (as defined below) is a business persons articulation of the target audience qualified idea that would be used to develop a creative brief for an agency to develop advertising or a communications strategy. Positioning Statement As written in the book Crossing the Chasm (Copyright 1991, by Geoffrey Moore, HarperCollins Publishers), the position statement is a phrase so formulated: For (target customer) who (statement of the need or opportunity), the (product name) is a (product category) that (statement of key benefit – that is, compelling reason to buy). Unlike (primary competitive alternative), our product (statement of primary differentiation). Differentiation in the context of business is what a company can hang its hat on that no other business can.Show MoreRelatedManagement : Management And Management1504 Words   |  7 Pagesassuring an organization to be able to run smoothly is called as Management. Managers are capable to make decisions that will impact an organization in every phase. These decisions vary from employing new staff to taking a company public. Management is not an easy task, and good managers are highly respected. Management is like investment. Its main purpose is to extract the most out of every resource available in the organization. Management can be called as achieving targets in such a way that all theRead MoreManagement : Management And Management Essay1740 Words   |  7 Pagesproposals, and compliance training must meet the standards and requirements of both organizational structures, requiring Mr. Aranda to be fluent in both organizational cultures. Mr. Aranda was chosen for this project due to my observance of his management capabilities over the past twelve years. Mr. Aranda was an engineering technician who then earned a BS in business, resulting in being promoted to Engineering Manager, which enabled me to observe his triumphs and failures, and watch the evolutionRead MoreManagement Theory Of Management And Management937 Words   |  4 Pagesbeen used in company management. However, management of company could not be effective if only rely on theories. In fact, a good company development requires not only suitable theories selection but also consistency with practice in appropriate organization environment. Further, a company’s successful also need team work, creatively to together process. This essay focuses on how to make the company management effectively with some cases. There is no doubt that theory of management plays an importantRead MoreThe Theory Of Management And Management1690 Words   |  7 PagesIntroduction Management is one of the remarkable activities within human society began with a group or to an larger organization that are able to accomplish a same goals and objectives, by defining what is management and how is important to human being society many management theorists have produces (many models that can be used for successful organization change and winners respond to the past and complexity of change and adapt learn and act quickly (Mildred,G. Sonia T. 2008 ) different theoriesRead MoreLeadership, Management And Management1081 Words   |  5 PagesLeadership and Management Businesses require some sort of hierarchy of power to be successful. They cannot operate on the basis that everyone has the same job level if they plan to make a profit. However, the individuals that are placed in the higher power positions fall into two categories, leaders and managers. Many would say these are the same thing, when in reality they are not. They are two different styles that are used when operating a business and using the right one at the right time isRead MoreLeadership, Management, And Management876 Words   |  4 PagesLeadership and Management Name Institutional Affiliation Leadership and Management The achievements of organizations depend on their management and the manner in which their leaders conduct several operations within the organization. It is worth mentioning that successful organizations attribute their positive impacts in the market and general employee-employer relation to the influence spearheaded by the management team (Hiriyappa, 2013). This paper narrows down to evaluateRead MoreManagement And Functions Of Management1063 Words   |  5 PagesManagement in business and associations is the capacity that facilitates the endeavors of individuals to achieve objectives and targets utilizing accessible assets proficiently and adequately. Management includes planning, arranging, staffing, heading or steering, and controlling an association to achieve the objective. Resourcing includes the arrangement and control of human assets, budgetary assets, innovative assets, and regular assets. Administration is additionally a scholarly teach, a socialRead MoreQuality Management : Management And Management932 Words   |  4 Pageslines, it became more commonly understood that quality management may help organizations to repeat work less often, as the initial product or service that was delivered, was of a higher caliber, resulting favorably for the company as well as for the client. Quality management has now become a more regularly used practice throughout all phases of projects, allowing project managers to operate with a clear, defined process, and letting upper management determine if work should stop short for the sake ofRead MoreThe Concept Of Management And Management1147 Words   |  5 Pagesconcept of MANAGEMENT different or what is exactly the reason that some organizations have great success while others suffering many types of failures? I came to release how far is the difference in a concept of Management in organizations that are operating nowadays around the world. It is controversy issue and a subject for discussion. The concept of Management is wider subject but we are going to focus on two notable aspects, which have the most obvious part of the diversities in management. TheseRead MoreLeadership, Management, And Management1270 Words   |  6 PagesLeadership and management are different. Leadership is the position a person holds as an administrative leader such as CEO-Chief Executive Officer. Management is the act of managing a business which consists of a body of people in positions of administrative authority. Business management consists of officers, directors and other people who have the authority of the business operation, organizations, duties, and work to be done. In management, emphasis is on delivering high quality products and

Wednesday, May 6, 2020

Cold War and Its Effects Essay - 1657 Words

The end of the cold war signified a new era of history that has changed the entire world. The face of Europe and Asia has changed dramatically. Vast changes have been felt socially, politically, and especially economically. Also the effect the cold war had on foreign policy was paramount. The effect of these changes is not only felt across the ocean but can be felt here in America. The goal of this paper is to define what the cold war specifically was, and reflect upon the various choices throughout the world as a result of the end of the cold war. The cold war was a period of time in which the United States was the world power in the western world. The Soviet Union (now Russia) was the leading power in the eastern world. While†¦show more content†¦Sometimes these decisions were not for the well being of other nations that depended on the Soviet Union for support. Nations like Hungary, Bulgaria, and Poland were under Soviet control, but were officially still independent nations. These extreme opposite viewpoints between the two superpowers caused immense tensions between the two nations and the world. The world was split in two in terms of who to support and which way of life was better. At the height of the cold war in the 1980s, President Reagan had vowed to outspend the Russians. I remember as a child Reagan coming on television and strategically showed the world how we were outspending the Russians. I did not realize at the time the importance of this news conference because two years later the wall fell in Germany and many nations such as Lithuania that were considered part of the USSR had been freed. Outspending the Russians had consequences both good and bad on the economy here in America. The good thing is that up until black Monday stock prices rose sharply, as the government was spending money subcontracting military applications to private firms such as Boeing, Lockheed, and even investing in the latest computer technology at that time, which the Soviets just could not keep up with. Interest rates were extremely high in the early part of the 1980s due to Reagans foreign policy efforts to get rid of communism. The amount of interest rates was nowhere nearShow MoreRelatedThe Cold War And Its Effects On The Soviet War1343 Words   |  6 Pages Cold War Midterm Czechoslovakia 1968: Liberalization in the Eastern Bloc Michael Fritz Excelsior College September 17, 2014 The political landscape, economic climate change and religious beliefs all factored into the Cold War due the fact that it lasted nearly 5 decades. The Cold War changed histrionically from each administration change that every nation faced during these long time periods. In the Soviet Union political landscapes went from Stalin to Khruschev then Brezhnev, eachRead MoreEffects Of The Cold War On The World1572 Words   |  7 PagesNguyen The Cold War was a time of conflict that occurred somewhere around 1945 and 1990 although some International scholars held the thought that the Cold War began in 1917 Russian disclosure in any case, it was between the USA and its allies mostly the Western nations and the Eastern coalition led by the USSR however, the two forces did not battle or utilized weapons against one another, it was battled through Nuclear Arms race, intermediary wars, ideological impact and propaganda war and in thisRead MoreCauses And Effects Of The Cold War1370 Words   |  6 Pagesand Effects of the Cold War Richard Nixon once said of the Cold War that â€Å"the Cold War isn t thawing; it is burning with a deadly heat. Communism isn t sleeping; it is, as always, plotting, scheming, working, fighting.†(www.brainyquote.com). An analysis of the Cold War between 1947-1991 reveals that the Cold War was caused by a difference in political ideals between the USA and the Soviet Union, the aftermath of WWII, and the â€Å"Iron Curtain† in Europe. Further analysis reveals the Cold War contributedRead MoreThe Effect of the Cold War on the World1648 Words   |  7 PagesThe question suggests that the rivalry between the superpowers were responsible for worsening and prolonging the regional conflicts. The Cold War was the elongated tension between the Soviet Union and the United States of America. It started in the mid 40s after WWII had left Europe in shambles and USSR and US in superpower positions. The Cold War was a clash of these superpowers in political, ideological, security, an d economic values and ideas. It caused a bipolar system in the world where thereRead MoreGlobal Effects Of The Cold War1311 Words   |  6 PagesAmanda Fuchs The Global Effects of the Cold War and Decolonization The Cold War, also known as what could have been the third world war, conquered the second half of the 20th century. This international crisis, beginning at the end of World War II, is defined as the period of tension between the United States and the Soviet Union. There are numerous reasons as to why many believed the Cold War commenced, one being that the Soviet Union wanted to spread its belief of communism worldwide, which inRead MoreThe Effects of the Cold War on the Americas2241 Words   |  9 PagesThe Effects of the Cold War on the Americas For nearly fifty years, the world lived in fear as two super-power nations quietly battled for power, respect and popularity of their respective political views. The Cold War arose out of the ashes of the failed alliance between the United States and the Soviet Union in World War II. Many different factors could be linked to the actual cause of the Cold War, however many agree that the political future of Eastern Europe was the major spark that ignitedRead MoreEffects of the Cold War Essay1782 Words   |  8 Pagesall time due to his involvement in the Cold War. The Cold War is a period of time dating back between the late 1940’s to the early 1990’s in which America’s preeminent concern, was containing the Soviet Union and their morals on spreading communism. Considering that the Cold War lasted around forty some years, there are many short terms and long terms effects that go along with it. While the effects of the Cold War seemed to be drastic it actually was a war in which no shots were fired. The mainRead MoreThe Effects of the Cold War in Asia3791 Words   |  16 PagesIntroduction The cold war was the name given to the economic, political, military and ideological rivalry that took place between the United States and its allies and the Soviet Union and their allies after World War II. The two powers never directly engaged in military action because both had nuclear weapons that if used, would have had devastating consequences for both sides. Alternatively, proxy wars were fought. A proxy war results when opposing powers use third parties as substitutes forRead MoreCold War And Its Effect On The End Of War1139 Words   |  5 PagesIn 1945, right after the end of Second World War, cold war broke out. Cold war is the conflict about economic, political and ideology between the USA and the USSR. These countries made this world separated, especially within European countries, into two with super enormous power. In this essay, brief introduction of cold war and the most effective factor to contribute to the end of war will be analysed. When it comes back to the beginning of cold war, in 1946, the barrier which called Iron wallRead MoreEffects Of The Cold War On The American People1709 Words   |  7 PagesKristelle Jadoo Professor Norris HIS 1380 B 12 July 2015 Effects of the Cold War on the American People After World War II came the development of another tension that involved the United States and the Soviet Union and their associated allies. The Cold War produced many dilemmas amongst the American people in terms of how they should comport themselves as a nation. Before World War II the United States had no interest in keeping a strong military system, nor did they send out troops outside

Prevalence Of Injuries During Sports Activities Essay

Introduction: Prevalence of injuries during sports activities has become a common phenomenon in all over the world, requiring to attention of all workers in the sports field, despite the tremendous progress in various medical and sports sciences that use the modern methods in training, diagnosis, treatment, rehabilitation and prevention and provision of specialist coaches, doctors and physiotherapists, but the sports injuries are inevitable and are remain a mostly widespread among elite athletes, threatening their performance levels and a barrier to achieve the expected goals in different sports activities (Asser S. A., 2012) (Hatami K. et al, 2011). Sports injuries can have a variety of causes and vary between different sports and different individuals and have adverse effects that may hamper participation in sports activities and can repeatedly affect the same individual making it necessary to count not only injured persons but also sport injury events. In addition, sports injuries result in substantial costs for society, making these injuries a societal problem, need to conduct more studies to prevent them (Petridou E., 2004) (Junior L. et al, 2015). knee joint is the largest synovial joint in the human body and it is a mobile functional anatomical unit which plays a key role in sport and recreation, but its functional anatomical composition makes it a more vulnerable to injury, also the knee joint located between the long bones of the body, femur, tibia and patella inShow MoreRelatedThe Condition Of Sports Related Concussion871 Words   |  4 PagesThis paper will explore the condition of sports related concussion, also know n as a mild traumatic brain injury (mTBI), and the prevalence of sports related concussions in Australia as well as the United States of America. Finally, this paper will look at preventative strategies and treatment/management methods for concussions. 2.0 Health Condition Health professionals will often interchange between the two terms, concussion and mild traumatic brain injury (mTBI), when discussing this health conditionRead MoreRole Of The Anterior Cruciate Ligament1642 Words   |  7 Pagestear and within a few weeks, surgical methods must be taken if the athlete wishes to return to their sport at the same high level. This paper will seek to properly define what the role of the anterior cruciate ligament (more commonly called the ACL) is, shed light on the procedures necessary for an athlete to return to play, and analyze data found through research to determine the likelihood of re-injury and, therefore, the effectiveness of ACL surgery. The anterior cruciate ligament â€Å"is a ligamentRead MoreAnterior Cruciate Ligament ( Acl ) Injury781 Words   |  4 Pages Introduction Anterior cruciate ligament (ACL) injury is a common sports injury occurs widely in the USA with the majority of suffered by healthy individuals with 70%of non contact period, during variety of movements such as jump landing, cutting and pivoting (9). Different risk factors should be considered for injury such as environmental, hormonal and biomechanical (8, 1). ACL injury prevalence is very high in soccer as well as other sports in females compared with males (15). Anterior shearRead MoreAnterior Cruciate Ligament ( Acl ) Injury796 Words   |  4 PagesINTRODUCTION Anterior cruciate ligament (ACL) injury is a common sports injury occurs widely in the USA with the majority of suffering by healthy individuals with 70% of non contact period, during a variety of movements such as jump landing, cutting and pivoting (21). Different risk factors should be considered for injury, such as environmental, hormonal and biomechanical (18, 19). ACL injury prevalence is very high in soccer as well as other sports in females compared with males (29). Anterior shearRead MoreTobacco Smoking Is The Largest Single Preventable Cause Of Disease1516 Words   |  7 Pagesconsiders tobacco smoking as a leading cause of disease burden in Australia (Begg S, 2003). Anti-Cancer Council of Australia conducted its first national survey which shows that during the middle of last century, large numbers of males aged 16 and over were smokers and compared to females. However, in the following decades, the prevalence of smoking decreased among males due to publicity regarding hea lth effects of smoking which first started in 1950s and early 1960s (Gray N and Hill D, 1975). According toRead MoreThe Anterior Cruciate Ligament1156 Words   |  5 PagesPreface: As a formerly competitive snowboarder with two previous ACL injuries that occurred while snowboarding, I am personally interested in the higher rate of ACL injuries among women, and how current research can relate to women’s snowboarding. While at the 2015 ACSM-NW conference in Bend, Oregon, I attended a talk given by Christine Pollard. I was extremely interested in her research about the prevalence of knee valgus activity in female landing tasks, and the force it creates on the ACL. As aRead MoreWhat Is The Relationship Between Symptoms Of Depression And Sad?1330 Words   |  6 PagesThis study investigated the prevalence and relationship between symptoms of depression and SAD, as well as sex differences of these psychological issues. Our results revealed a positive correlation between symptoms of depression and SAD. Specifically, freshman student-athletes who had increased SAD also had increased symptoms of depression. The overall findings of 5% of student-athletes exhibit ing symptoms of depression was lower than reported in the current collegiate literature.12 The combinedRead MoreEssay On Chronic Knee Pain1274 Words   |  6 Pagespatellofemoral pain (PFP). These injuries are treated by physical therapists today more than ever before. In the United States, OA is the most common joint-related disorder (Zhang and Jordan, 2010). This study also reported that OA specific to the knee occurred in 13% of women and 10% of males over the age of 60 years old in 2010. The prevalence of OA is likely to increase in the future with the aging of the American population (Zhang and Jordan, 2010). This increase in OA prevalence is likely to have a majorRead MoreThe Consequences Of A Concussion1241 Words   |  5 PagesSchool Almost everyone who has played on a sports team at some point in their life can say they sustained an injury at one point or another. Sometimes these injuries are completely unpreventable and the only thing that can be done is being more aware of that certain injury. Concussions in high school sports is a prime example. This because the potential negative effects of a concussion can be life altering. The effects of sustaining a concussion during high school can be worse than sustaining oneRead MoreOsteoarthritis of the Knee in Athletes1637 Words   |  6 Pagesmajpr weight bearing joint and is a growing epidemic in relation to sports injuries in the young adult. http://www.webmd.com/osteoarthritis/guide/ostearthritis-of-the-knee-degenerative-arthritis-of-the-knee. According to, (Vincent), among upper and lower reported extremity sites, the most common region for osteoarthritis to manifest is p’in the medial compartment of the knee. The risk of knee osteoarthritis from kne e joint injury is high; approximately 50% of individuals with an ACL or meniscus

Gilgamesh Essay Paper Free Essays

English 3, 4 7 October 2012 The Quest for Immortality In the â€Å"Epic of Gilgamesh† translated by N. K. Sanders, Gilgamesh completes a series of many challenges and obstacles, fulfilling the conditions of an archetypal quest story. We will write a custom essay sample on Gilgamesh Essay Paper or any similar topic only for you Order Now In order to fulfill an archetypal quest story, the hero or protagonist must complete a series of hurdles, on their way toward achieving their goal. In the â€Å"Epic of Gilgamesh†, Gilgamesh hunts for his main obsession, immortality, while he battles off monsters, with the help of some friends. Sensing Gilgamesh embraces too much power, the gods create a friend for Gilgamesh named Enkidu in the hopes of lessening Gilgamesh’s power. Enkidu and Gilgamesh turn out to be best friends after Enkidu loses a wrestling match to Gilgamesh. Enkidu decides to join Gilgamesh on his journey to seek immortality. Along the way the way they encounter enemies such as Humbaba, the guardian of the forest, and the Bull of Heaven. With the help of Enkidu, Gilgamesh travels a relentless journey and faces a road of trials, which carries out an archetypal quest story. Gilgamesh and Enkidu come across the guardian of the forest named Humbaba. Believing that Humbaba is undefeatable, Gilgamesh thinks that whoever slays Humbaba will receive immortality. Gilgamesh and Enkidu attack Humbaba with a â€Å"thrust of the sword to the neck and Enkidu his comrade struck the second blow† (22). With one more strike to the belly, Humbaba falls. Hoping to achieve everlasting life, they realize that defeating Humbaba does not give them eternal life. Instead, it gives them eternal fame. Still unsatisfied, with not having found everlasting life, Gilgamesh tells his companion that â€Å"the boat of the dead shall not go down† (20) and is determined that he will never die. The next challenge Gilgamesh faces is the Bull of Heaven, sent by Ishtar’s dad, Anu. Ishtar is the goddess of love who makes advances on Gilgamesh, wanting to marry him. Gilgamesh is wise and realizes Ishtar is the woman as a temptress and knows she treats her husbands poorly. Ishtar is a distraction and will pull him away from his goal. When Gilgamesh rejects her advances, Anu directs the Bull of Heaven to attack Gilgamesh’s homeland, Uruk. Gilgamesh and Enkidu easily kill the Bull of Heaven which enrages the gods when they hear that the bull is dead. The gods make Enkidu become terribly ill, which kills him seven days later in a very painful death. Seeing his friend die, Gilgamesh obtains apotheosis and continues on his expedition of seeking immortality. Gilgamesh encounters Utnapishtim, a man who survives the great flood and receives immortality. Utnapishtim gives Gilgamesh eclectic tasks to achieve eternal life. The first task is to stay awake for seven days, which Gilgamesh is unable to accomplish. Feeling sorry, Utnapishtim tells Gilgamesh a secret that if he finds the â€Å"plant that grows under the water†¦ [it] restores his lost youth† (31). Gilgamesh lights up and ties rocks to his feet to sink down to search for the marvelous plant. Gilgamesh finds the ultimate boon. He is overjoyed and eager to bring the plant back to his homeland to restore the youth of all the men there. The refusal of the return occurs when, he was returning home and becomes careless and bathes in a nearby well of cool water, leaving the plant unattended. A snake suddenly appears and eats the plant, restoring the snake’s youth. Gilgamesh begins to weep upon seeing that he failed in his quest for immortality. Gilgamesh returns back to his homeland, Uruk, and engraves his story on a stone for everyone to see and remember. In conclusion, the â€Å"Epic of Gilgamesh† executes the qualities of an archetypal quest story by Gilgamesh going on a trip to find immortality while performing the road of trials. The hero generally wishes to achieve a goal or object and return home with it, in this case, eternal life. The protagonist also might lose a few things he loves; an example is how Gilgamesh lost his best friend, Enkidu. Gilgamesh also had to fight off enemies such as Humbaba and the Bull of Heaven, while searching for his obsession. From the departure, the initiation, and to the return of his journey, made the â€Å"Epic of Gilgamesh† an archetypal quest story. How to cite Gilgamesh Essay Paper, Essay examples

Brave New World Aldous Huxley Essay Example For Students

Brave New World Aldous Huxley Essay Brave New WorldAldous HuxleyIntroductionAldous Huxley was born on July 26,1894 in Surrey, England. He majored in literature at Oxford College. After Oxford he did journalism work. Huxley wrote four volumes ofpoems before his first novel Chrome Yellow (1921). Huxley wrote 45novels but it was Brave New World that established his fame. Brave New World is a science fictionbook dealing with the way things might be in the future. Huxley describesthe futures to be so organized that you lose your sense of self. Another book that deals with this aspect of the future is 1985 by GeorgeOrwell. SummaryThe book starts off with the directorof hatcheries describing a hatchery to a bunch of Alpha students. He explains the fertilizing, decanting, and conditioning process of peoplewhich is, when you come down to it, pure brainwashing. The book then introduces a man namedBernard. Bernard is an alpha, but hes queer. Hes shorter and lesshandsome than the other alphas. Bernard likes a girls named Lenina. Lenina, however, is having a guy named Henry, and has been having him forseveral months. Fanny one of Leninas friends tries to encourageLenina to move on and to try other men. Lenina goes out with Bernardand that date ends with soma and sex even though Bernard said that theyshouldnt have sex on the first night. This society is organized for thepleasure of the people. Their God is Ford. They have sex oftenwith different people, and their taught in infancy certain prejudices. For example, the babies are taught to be satisfied with their own casteof which there are five: alphas at the top, then betas, gammas, deltas,and epsilons at the bottom. Theyre taught to hate the country butlike country sports. Every teaching has a specific purpose. Bernard gets together with elevenother people and they worship Ford. They sing hymns (for exampleOrgy Porgy) to Ford and they experience Ford. They howl and shoutto his name. Bernard, however, feels nothing. He shouts becausethe others are shouting and he leaves with an emptiness deeper than theone he came with. Bernard suggests to Lenina thatthey go for a vacation to the savage reservation. Lenina agrees togo. Before they go, Bernard needs to get permission from the Directorof Hatcheries named Thomas. Thomas tells him that he once went tothe savage reservation and lost a girl he liked named Linda. Thenhe tells Bernard that if he continues with his behavior, Thomas will sendhim to Iceland. Bernard and Lenina go to the savagereservation and they witness and human sacrifice where one Indian iswhipped in reminder of Christ. Then they meet a woman that is fatand ugly but used to belong to the civilized world. Bernard figuresout that she was the Linda that Thomas lost long ago. Linda had ason named John on the reservation of whom Thomas was the father. Having a child in this society was about as much a sin as being an adulteressin the Puritan society of The Scarlet Letter. John fell in love withLenina. Bernard had an idea. He decidedthat it would be good to have an experiment to see what would happen ifa savage came to the civilized world. He wanted to bring John andLinda back into civilization. He pulled a few strings and was allowedto go on with his experiment. Linda was immediately rejected by societyand by Thomas for being fat, and for being a mother. Thomas, quithis job as the director of hatcheries because he was humiliated at beinga father. John, on the other hand, was an instant hit. Thepeople loved him and brought Bernard instant fame. Bernard was ableto get any girl he wanted, something he was not able to before. Bernardwould host parties where John would be the guest of honor. One night,though, John didnt want to show up. He rejected society and societyrejected Bernard. Society went back to its old thoughts about Bernard. They thought he was a queer again. Bernard and John had a friendnamed Helmholtz who taught emotional engineering by the use of rhymes. John happened to have a copy of Shakespeare which he found at the reservationwhich he read to Helmholtz. Helmholtz was amazed at how well Shakespearewas at emotional engineering. Making Life Adjustments EssaySociety (in the form of Lenina) embraced him and he ran. Lenina issociety. She represents those people who go with the flow. Bernard Marx: An alpha plus memberof the Central London Hatchery. He is shorter and less handsome thanhis caste and, therefore, rejected by society. John: This is the savage broughtby Bernard into civilization from the reservation. He expects thenew world to be wonderful but detests the world for being too shallow. Lenina Crowne: A typical alpha girlin this utopian society. She falls in love with John but he attacksher calling her whore and strumpet. Thomas (D. H. C.): The director ofhatcheries who is in charge decanting and condition new children. Finds out that John is his son and falls apart. Linda: Left at the savage reservation. She gave birth to John on the reservation. She was once part of thecivilized world. Mustapha Mond: The Resident Controllerfor Western Europe. This is the guy in charge. He knows abouteverything the normal people might have a chance to do and decide if itsbetter for society or not. He exiles Bernard and Helmholtz. Helmholtz Watson: A friend ofBernard and John. He was professor of emotional engineering and admiredShakespeare for his prowess in that field. He had ideas that weresimilar to Johns and was exiled because of them, but to him they wereonly theory and he never acted upon his ideas of solitude, etc. SettingThe setting is fictional since thestory takes place in the future. It is well thought out with prettymuch everything figured out, from the birth to death, to recreation, tosex. The purpose of the setting is to show the difference betweenthe Utopian society and the savage reservation, and the way each controlits residents. Everything makes sense in this setting. StyleThe style was very precise. Each word had a meaning and was not just put there to sound good. There were few difficult words and the reading was easy. Huxley usedsome creative allusions in the book. For example: A.D. whichmeant Anno Domini the year of our Lord is now A.F. the year of ourFord. Ford is their God and they use it the same way he use God. For example: they say Oh Ford for our Oh God. One thingthat I didnt like was what he did to the religion of the Indians on thereservation. He put a bunch of religions and stuck them together,as if he took his little knowledge of various religions and put them togetherto make a complete religion. What he might have done is taking onereligion, for example Christianity, and made the savages Christians. Or he could have read up on the Indian religion and made the Indians believethat, of course it wouldnt make sense since theyre in Europe but it wouldhave been better. That is the only complaint I have. Everythingelse was to my liking. ThemeThe theme was purpose. Whatis the purpose of life. Is it, Lifes short, play hard, as thecivilized people believed, or is it more than that. Do we have adeeper purpose than just living. The civilized people had no valuefor life. The D. H. C. said, what is an individual? We can makea new one with the greatest of ease as many as we like. A nursesaid about the death conditioning, They learn to take death as a matterof course. They dont know what theyre missing without a family. Linda said about John, but he was a comfort to me. Without these,they live for themselves, without purpose, with only the moral that theywere conditioned with such as mother is a bad word. John knew therewas something more. Life is not just for your pleasure and happiness. Its more for joy. Knowing that youve done all that you can do. Its sweat and hard work and discipline. He knew what life was aboutby growing up unprejudiced, without being conditioned. He knew. ConclusionAs a story, this was very simple. This happened and it led to that. What makes this book a classicto me is its message. The purpose of life was not the maintenanceof well being, but some intensification and refining of consciousness,some enlargement of knowledge.